TAG Media Taps Gamblitude to Bring Advanced Analytics into Affiliate Strategy

Data-driven growth just took a major leap in the affiliate sector. TAG Media, a leading consultancy in iGaming acquisition and retention, has partnered with Gamblitude to bring enterprise-level business intelligence tools into affiliate workflows.

With over 60+ KPIs actively monitored, the Gamblitude platform helps affiliate teams make sense of what matters most — whether it’s understanding true revenue per click, tracking long-tail campaign performance, or spotting channel saturation before it becomes an issue.

The platform delivers not just raw metrics, but meaningful context: benchmarks, trends, forecasts and anomaly detection, all tied directly to affiliate business models. Custom dashboards, role-based views, and granular segmentation allow every team member—from commercial to compliance—to make faster, smarter decisions without needing SQL skills or waiting for analyst support.

By adopting a dedicated data warehouse and AI-powered alerting system, TAG Media is proving that small teams can operate with big-league insight. The partnership is a signal that the affiliate vertical is no longer just about traffic—it’s about precision, predictability, and performance.

Allwyn Reports Q2 2025 Revenue Growth and Expands Global Lottery Operations

Allwyn International has released its financial results for Q2 2025, posting strong revenue and EBITDA growth while executing key moves in debt management and strategic expansion across European markets.

📊 Q2 2025 Key Financial Highlights

  • Total Revenue: €2,274 million
    ↳ +6% year-over-year on a reported basis
    ↳ +9% growth when excluding prior-year one-off gains
  • Adjusted EBITDA: €362 million
    ↳ +6% year-over-year
  • Online Gross Gaming Revenue:
    ↳ +16% year-over-year
    ↳ Now represents 42% of total GGR (up from 38% in Q2 2024)
  • Equity method investees’ profit contribution:
    ↳ +54% year-over-year
    ↳ Primarily driven by the strong performance of Betano

🇬🇧 UK Market Momentum

The UK National Lottery transition continues to deliver results. In Q2, UK GGR rose 14% year-over-year (adjusted, constant currency), fueled by strong EuroMillions jackpot cycles and extensive technology upgrades. More than 30 new systems went live post-quarter, including:

  • A new central lottery system
  • New terminals rolled out to ~8,000 retail partners

This represents one of the largest lottery infrastructure transitions in history.

🌍 International Developments

  • Italy:
    • Allwyn’s LottoItalia consortium was awarded a 9-year Lotto license through 2034
    • Allwyn’s share of the license fee: €2.23 billion
  • Germany:
    • Acquired 25.1% stake in Next Lotto GmbH
  • Greece & Cyprus:
    • Acquired the remaining 15.51% of Stoiximan, fully consolidating the leading online operator
    • Selected for next Hellenic Lotteries concession tender

💸 Capital Restructuring and Shareholder Updates

  • Debt Optimization:
    • Finalized a new €2.15 billion Senior Facilities Agreement
    • Issued €600 million in 4.125% senior secured notes (due 2031)
    • Purpose: reduce financing costs and extend maturity
  • New Shareholder:
    • J&T ARCH INVESTMENTS SICAV acquired a 4.27% stake for €500 million from KKCG Group AG

🚀 Strategic Outlook

With online revenue growing double digits, major tech transitions completed in the UK, and lottery licenses secured or pursued across Europe, Allwyn is positioned for sustained multi-market growth through the rest of 2025 and beyond.

UK Gambling Stocks Hit Hard by Proposed Levy Hike

A wave of market volatility swept through the UK gambling sector last week, as rumours of increased gambling levies triggered a notable sell-off among London-listed operators.

Key Market Movements

On Friday, reports surfaced that the UK government may raise both online and land-based gambling levies in its upcoming autumn budget. The market response was swift:

  • Flutter Entertainment fell 8.1%, closing at 21,060.00p
  • Entain declined 5.8% to 938.00p
  • Evoke dropped 7.2% to 66.10p
  • Rank Group lost 4.8% to 147.60p

Although the sell-off cooled by Monday, shares remained below pre-rumour levels:

  • Flutter: -0.09% to 21,040.00p
  • Entain: -0.95% to 929.08p
  • Evoke: -2.31% to 64.57p
  • Rank: +0.95% to 149.00p

This mirrors a similar scenario in October 2024, when a rumored £3bn tax increase triggered a comparable market dip, although the hike never materialised.

Regulatory Uncertainty

The UK Chancellor has confirmed that a review of gambling taxation is underway, but no official changes have been announced. Analysts remain split—some view the current market reaction as premature, given the absence of formal policy details.

The Betting and Gaming Council has already flagged potential risks, warning that aggressive tax policies could lead to consumer migration toward unlicensed operators.

What’s Next?

The upcoming earnings release from Entain could become a pivotal moment, potentially shedding light on the sector’s resilience or vulnerability amid regulatory headwinds.

Meanwhile, investors will continue monitoring any early signals from the Treasury, with further price volatility expected until the budget plans are finalised.

STATSCORE Surpasses 3.5 Billion Widget Views in H1 2025

STATSCORE has reported a new record: 3.5 billion views of its sports data widgets in the first half of 2025. This milestone reflects massive demand across the betting, media, and sports tech industries for reliable, real-time data and fan engagement tools.

The number marks a significant leap from previous years and highlights STATSCORE’s expanding footprint in delivering scalable and immersive live sports experiences. The company attributes this growth to a combination of:

  • Ultra-fast delivery infrastructure
  • Consistent high-availability SLA performance
  • Scalable widget architecture

STATSCORE’s suite of products includes:

  • LivematchPro: real-time match tracking and live visual updates
  • PrematchPro: deep data and pre-game comparisons
  • StatsWidgets: embeddable scoreboards, statistics, and analytics
  • Tipster: integrated pre-match and live tip engine for engagement and retention

Each tool is engineered to enhance time-on-site, drive return visits, and improve monetization for platforms using STATSCORE’s data.

With billions of interactions already recorded in 2025, STATSCORE is positioning itself as a leading data partner for sportsbooks, media outlets, and app developers.

Over 60,000 Danes Register for ROFUS as Young Male Self-Exclusion Surges

Denmark’s national self-exclusion register for gambling, ROFUS, has now surpassed 60,000 registered users as of 1 May 2025. This marks a dramatic rise in public engagement with responsible gambling measures since the platform’s launch in 2012, when it recorded fewer than 1,500 sign-ups in its first year.

The service, managed by the Danish Gambling Authority, blocks access to all licensed gambling operators in Denmark — online and offline — and has become a central tool in the country’s public health strategy.

Who’s opting out?

The data shows a strong demographic trend:

  • 58% of male registrants are under 40 years old
  • Among users under 20, 96% are male

These figures suggest growing awareness and early action among younger demographics, particularly young men, who dominate new sign-ups.

Flexible self-exclusion options

ROFUS offers several exclusion periods:

  • Short-term: 24 hours to 6 months
  • Permanent: can only be lifted after at least one year and a formal review

This flexibility is seen as a major contributor to the rising adoption rate.

Context: gambling market growth

The spike in ROFUS registrations comes during a time of continued expansion in Denmark’s regulated gambling sector. In April 2025, gross gaming revenue reached DKK 665 million (approx. $103 million), representing 11.6% year-on-year growth.

Gamblitude Aims to Redefine iGaming Analytics with AI-First Platform

Gamblitude, a newly announced startup in the iGaming space, is preparing to launch a cutting-edge analytics platform focused on KPI forecasting, real-time performance tracking, and deep data exploration. The company, founded by a team of data and gambling industry veterans, made its public debut via LinkedIn, accompanied by a 35-second teaser video available at www.gamblitude.ai.

At the core of Gamblitude’s proposition is an AI-native analytics architecture that brings together fragmented datasets across marketing, product, CRM, and risk into a single interface. The platform promises to provide:

  • Custom KPI dashboards that auto-adapt to operator priorities
  • Predictive analytics for forecasting LTV, churn, and player value
  • Automated anomaly detection across transactions and behavioral data
  • Natural language querying powered by AI agents

This approach is designed to empower operator teams to move beyond static BI reports and instead make data-driven decisions in real time, backed by actionable insight layers and self-service tools.

Gamblitude’s platform will be especially attractive to teams focused on monetization, retention, and campaign optimization — offering a clear view of ROI across acquisition and loyalty efforts.

With the first release expected later this year, Gamblitude is positioning itself at the intersection of performance analytics and operational intelligence — a space where few iGaming tools currently deliver true depth.

Gentoo Media Reports Q1 Revenue Decline Amid Post-Demerger Strategy Shift

Gentoo Media reported Q1 2025 revenue of €24.8 million, marking an 11% decrease from €28.0 million in Q1 2024. The drop was primarily attributed to regulatory changes in Brazil and transitional impacts following its demerger from the Platform & Sportsbook division.

EBITDA before special items reached €8.2 million, with a margin of 33%, down from 48% a year earlier. Net cash flow was impacted by deferred acquisition payments and demerger-related costs, totaling €22.5 million.

Despite the downturn, Gentoo emphasized the resilience of its recurring revenue streams and continued cash-generating capability, supporting financial stability.

Strategic Refocus After Demerger: Following its separation from the Platform & Sportsbook unit, Gentoo Media completed a strategic review focused on operational efficiency and long-term growth. Key initiatives include:

  • Exiting lower-margin segments and resizing the cost base for annual savings
  • Strengthening leadership, including appointing a new CFO
  • Reallocating resources to high-value, scalable business areas

These moves are designed to position the company for sustained profitability and improved resilience in future quarters.

Outlook for 2025: Gentoo expects stronger performance in the second half of the year and aims to keep full-year revenues close to 2024 levels. The company is targeting EBITDA margins in the 40–45% range for the remainder of 2025.

Flutter Reports $3.67B in Q1 2025 Revenue, U.S. Growth Leads Strong Results

Flutter Entertainment posted strong financial results for Q1 2025, with revenue reaching $3.67 billion, an 8% year-over-year increase. Net income swung to $335 million, a substantial improvement from a $177 million loss in Q1 2024. The performance was fueled primarily by continued momentum in the U.S. market.

U.S. Market Performance:

  • Revenue up 18% YoY, driven by:
    • +15% in sports betting
    • +32% in iGaming
  • FanDuel maintained market leadership:
    • 43% share in U.S. sports betting GGR
    • 27% share in iGaming
  • U.S. adjusted EBITDA rose to $161 million (up from $26 million YoY)
  • Monthly active players grew 11% in the U.S. to 4.3 million

Total active players globally: 14.88 million (+8% YoY)

International Market Highlights:

  • Revenue flat YoY; +3% at constant currency
  • Regional growth:
    • Southern Europe & Africa: +14%
    • Central & Eastern Europe: +15%
    • Asia Pacific: –13%
    • Brazil: –44%
  • iGaming revenue globally: +4%, supported by UK, Ireland, Southeast Asia

Snai Acquisition and Strategic Expansion:

  • Snai acquisition in Italy completed April 30
  • Adds $850 million in expected annual revenue
  • Boosts Flutter’s presence in Southern Europe

Earnings & Outlook:

  • EPS: +2.67 YoY; Adjusted EPS: $1.59 (+51%)
  • FY 2025 guidance raised:
    • Revenue: $17.08 billion (+22% YoY)
    • Adjusted EBITDA: $3.18 billion (+35% YoY)

Flutter attributes growth to U.S. scale, strong brand performance, and benefits from recent M&A activity, reinforcing its strategic positioning across key global markets.

Offshore Gambling Market Shrinks Further in Norway as Local Activity Rises

A new report from Norway’s Lotteritilsynet shows continued decline in the offshore gambling market, with more players opting for domestic licensed operators. However, rising gambling activity among young adults has raised new concerns.

Key Data for 2024:

  • Around 2 million players engaged with Norsk Tipping, up from 1.8 million in 2023
  • Norsk Rikstoto also reported an increase in its player base
  • Turnover from games competing with offshore operators rose from NOK 2.6 billion in 2023 to NOK 3.1 billion in 2024
  • Instaspill showed the most significant growth among domestic offerings

Offshore Market Trends:

  • Offshore operators’ net turnover dropped from NOK 1.6 billion in 2023 to NOK 1.3 billion in 2024
  • Market share for offshore operators in high-risk games declined from 29–35% to 22–28%

Lotteritilsynet notes that channelization efforts—the movement of players from illegal to legal operators—are reaching a limit, suggesting more specialized interventions may be necessary.

Concerns About Young Adults:

  • Increasing numbers of 18–25-year-olds are engaging in high-risk gambling behaviors
  • Authorities recommend Norsk Tipping adjust its casino and online gaming offerings to reduce risk exposure for younger players

The full findings have been submitted to Norway’s Ministry of Culture, with recommendations directed at Norsk Tipping and Norsk Rikstoto for further action.

FDJ United Reports €925M in Q1 2025 Revenue, Up 30%

FDJ United has announced strong financial results for Q1 2025, reporting revenue of €925 million—a 30% year-on-year increase. The growth was primarily driven by solid performance in France’s lottery and retail sports betting segments, despite regulatory headwinds in the Netherlands and the UK.

Lottery Revenue Breakdown:

  • Total lottery revenue: €528 million (+5%)
  • Online lottery revenue: €79 million (+14%)
  • Euromillions jackpot reached €250 million after launching at €130 million on March 7 and being won on March 28
  • Online lottery now represents 15% of total lottery revenue
  • Active lottery players reached 5.8 million by end of March 2025

Retail Sports Betting:

  • Revenue: €561 million (+2%)
  • Growth driven by a 5% rise in stakes, especially in football betting supported by new European formats and strong French club performance
  • Despite this, overall sports betting revenue declined 1% to €112 million, due to unfavorable outcomes for the operator

Online Segment Challenges:

  • Revenue: €231 million, down 10% at constant scope and exchange rates
  • Active players grew over 5% vs Q4 2024 and nearly 10% vs Q1 2024

Country-Level Impact:

  • Netherlands: Revenue dropped 41% due to monthly deposit caps (from October 2024) and a tax hike from 30.5% to 34.2% starting January 2025
  • Channeling rate fell below 50%, indicating a growing black market
  • UK: Revenue fell 27%, mainly due to tough 2024 regulations and a high comparison base, even as player activity increased
  • Excluding NL & UK: Revenue grew nearly 8%, driven by strong performance in France and favorable football betting dynamics