Denmark’s national self-exclusion register for gambling, ROFUS, has now surpassed 60,000 registered users as of 1 May 2025. This marks a dramatic rise in public engagement with responsible gambling measures since the platform’s launch in 2012, when it recorded fewer than 1,500 sign-ups in its first year.
The service, managed by the Danish Gambling Authority, blocks access to all licensed gambling operators in Denmark — online and offline — and has become a central tool in the country’s public health strategy.
Who’s opting out?
The data shows a strong demographic trend:
- 58% of male registrants are under 40 years old
- Among users under 20, 96% are male
These figures suggest growing awareness and early action among younger demographics, particularly young men, who dominate new sign-ups.
Flexible self-exclusion options
ROFUS offers several exclusion periods:
- Short-term: 24 hours to 6 months
- Permanent: can only be lifted after at least one year and a formal review
This flexibility is seen as a major contributor to the rising adoption rate.
Context: gambling market growth
The spike in ROFUS registrations comes during a time of continued expansion in Denmark’s regulated gambling sector. In April 2025, gross gaming revenue reached DKK 665 million (approx. $103 million), representing 11.6% year-on-year growth.