European gambling revenue reached €123.4 billion in 2024, marking a 5% year-on-year growth, with online channels driving most of this expansion. Online gambling grew significantly, rising 11.7% to €47.9 billion and representing nearly 39% of total gambling revenue across Europe.
Casino games were the dominant online gambling activity, bringing in €23.2 billion—nearly half of the online market. Sports betting followed closely, generating €13.7 billion in revenue.
Despite strong online growth, land-based gambling remains the largest source of revenue, accounting for 61% of Europe’s total at €75.5 billion. Within land-based gambling, lottery products led with €30.9 billion, followed by gaming machines and casinos.
Geographically, the UK was Europe’s largest gambling market, particularly online, generating substantial revenues compared to Italy, France, and Germany. Meanwhile, Italy led slightly over the UK in land-based gambling revenue.
Looking forward, Europe’s gambling market is projected to continue steady growth, reaching €127.7 billion in 2025, with online gambling expected to represent 40% of total revenues for the first time. By 2029, the market could grow further to €149.2 billion, with online revenue nearing parity with land-based gambling.